Where to Stay in Seoul: Choosing an Area, Not a Hotel

Why the area matters more than the hotel

Seoul is large and its attractions are scattered, so the neighbourhood you sleep in sets how much of your day you spend travelling. A well-placed average hotel beats a beautiful one forty minutes out, and the difference compounds over a week.

The rule that matters is not a district name but a station. Line 2 loops the city, Line 4 crosses it, and a base within a few minutes of either turns most journeys into one ride rather than a ride and a change. Seoul's transfer window means a connected base is cheaper as well as faster: journeys stay on a single integrated fare when you change within 30 minutes, which is worked through in subway fares and transfers.

North of the river is where most of a first trip happens. The five palaces, the hanok quarters, the big markets and the student districts are all there.

Myeongdong: the safe default

Central, well connected, and stacked with hotels at every price. If you want to book one thing and stop thinking about it, this is the answer, and there is no shame in it.

The trade-off is character. Myeongdong is a shopping district rather than a neighbourhood, so it is busy with visitors by day and thin on residents at night. It is a convenient place to sleep and a dull street to come home to. Our pick if you value logistics over atmosphere, and if it is your first trip and you would rather not gamble.

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Hotels near Myeongdong

Myeongdong listings on Trip.com, the area most first-time visitors end up comparing first.

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Jongno and Insadong: closest to what you came for

The palace district, the hanok lanes of Bukchon and the old covered markets sit in and around Jongno, which makes it the shortest walk to the things most first-time visitors have on their list.

It is quieter in the evening than Hongdae and less polished than Gangnam. Our pick for anyone whose trip is weighted toward history, and for travellers who would rather walk to Gyeongbokgung than ride to it.

Hongdae: life at the cost of quiet

Hongdae is the university district, and it has the late-night food, music and street life the central districts lack. It is on Line 2, which makes the rest of the city straightforward.

The cost is exactly what you would expect: noise, crowds and a demographic skew toward people who are out until 4am. Our pick for younger travellers and anyone whose evenings matter as much as their days. A poor choice with small children.

Gangnam: convenient for business, far from the sights

South of the river, newer, wider and built around offices and shopping. It is well served by transport and the hotels are good.

It is also the wrong side of the river for a first trip. Most of what brings visitors to Seoul is a half-hour ride north, and you will make that ride daily. Our pick only when your reason to be in Seoul is itself in Gangnam, or when you have already seen the north on a previous trip.

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Hotels in Gangnam

Gangnam-gu listings on Trip.com, south of the river and built around business and shopping.

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How to decide in one question

Ask what you want to do in the evening. Days are spent wherever the sights are, and the subway makes that mostly solved from any central base. Evenings are spent near the hotel, and that is the part the area decides.

If the answer is "eat and go to bed", take Myeongdong. If it is "walk somewhere old", take Jongno. If it is "stay out", take Hongdae. If it is "work", take Gangnam.

Start from the Seoul travel guide for what to do once you have picked a base.